US: MillerCoors set to roll out a limited edition of flavoured super low-calorie beer

MillerCoors LLC, America’s second-largest brewer, is set to roll out MGD 64 Lemonade, which it is touting as the first-ever flavored super low-calorie beer, The Business Journal reported on April, 25.

The limited-edition 64-calorie brew will launch nationally beginning May 1 and will be available until Labor Day.

The MGD 64 Lemonade national launch will be supported with television, radio, digital and billboard advertising targeting light beer drinkers “looking for a twist on their summertime beer occasions,” according to MillerCoors management.

The brew will be available in six-pack bottles and 12-pack bottles and cans and can be purchased at bars, restaurants and grocery stores.

Chicago-based MillerCoors operates a major brewery and has administrative offices at its complex on Milwaukee’s west side.

27 April, 2011