The Gambia: Banjul Breweries introduce new Castel Beer

Banjul Breweries Limited has introduced a new product called the ‘Castel Beer' to the Gambian market, Today reported on May, 9.

Speaking at the launching ceremony, Fatou Sinyan Mbergan, the financial controller and administrator at Banjul Breweries, said that with the successes registered by the company in the Julbrew Lager Beer, Banjul Breweries deemed it necessary to produce Castel Beer in the Gambia and introduce it to their beer clientele, especially to the tourists. “The newly introduced beer ‘Castel Beer', she added, “carries the name of Pierre Castel, the proud owner of Banjul Breweries and 70 other Breweries spread in 24 African countries.”

Ms. Mbergan pointed out that the beer has been specifically formulated for Africa and it is a premium lager beer containing 5.2 percent alcohol.

Franck Boeuf, sales and marketing manager at Banjul Breweries, said the introduction of the new beer will help stop more importation from outside the Gambia.

11 May, 2011