Chile’s Comercial e Industrial Hochschild is launching three Argentinean beers - La Diosa, Isenbeck and Warsteiner, according to the local reports of December 05. Comercial e Industrial Hochschild already sells the Tommy range of soft drinks in Chile. Raъl Buenaventura, the company's commercial manager said: "Our idea for the beers is to take advantage of our soft drinks distribution network, which already works with 4,000 clients ... It was logical to add products on to the lorries that service our clients". Buenaventura said he was not frightened of taking on Chile's brewing giant CCU head-to-head and expressed his confidence that the three brands will establish themselves rapidly.
The three beers will be produced in Argentina at a plant belonging to Hochschild's commercial partner, Germany's Isenbeck group. Hochschild's will export the beers to Chile in containers and bottle them there, with the long-term aim of transferring production to Chile.
08 December, 2003
