Japan: Asahi’s beer sales drop 1% in January – April 2011

Japan’s Asahi Breweries said on May, 17 its total domestic beer sales declined by 1% in January - April 2011 as compared to the same period last year.

Sales of ordinary beer fell by 1%, whereas those of low-malt ‘happoshu’ beer declined by 13% and demand for malt-based new genre beer increased by 6%.

Clear Asahi was the most popular brand of Asahi’s in the first four months of this year, achieving a 16.9% increase in sales versus the same period in 2010. Sales of Asahi Off grew by 4.7%, sales of Super Dry dropped by 0.5% and those of Style Free grew by 4.4s%, the company said.

19 May, 2011