Canada: Molson Coors launches new addition to Rickard's brand portfolio

Rickard's Blonde, new beer by Molson Coors, premiered on June, 6 in the Atlantic Provinces and Quebec, CNW reports.

The advent of Rickard's Blonde represents a harmonious addition to the well-rounded Rickard's brand portfolio which includes Rickard's Red, Rickard's White and Rickard's Dark, the brewer said.

Recognized for their uniquely distinctive flavours, Rickard's beers are increasingly popular and reflect consumer interest in more refined brews. What makes Rickard's Blonde special is the unique blend of four hops that is used to infuse the liquid, lending the beer a refreshingly flavourful taste and clean, balanced finish.

"Our new German-style pilsner boasts a pleasant floral aroma and lively hop character. It is indeed the one beer in our Rickard's portfolio which includes the highest concentration of hops," commented David Hamel, Master Brewer with Molson Coors.

Rickard's Blonde is available in grocery stores, convenience stores, restaurants and bars across the Atlantic Provinces and Quebec.

Molson Coors Canada this year celebrates 225 years of history. Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the US, UK and Asia. The company offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer global brands such as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson employs 3000 Canadians, operates seven breweries, including the Creemore and Granville Island boutique breweries.

08 June, 2011