Georgia: Ukraine’s Sarmat and Zhygulivske beer brands to be supplied now on a regular basis

Miller Brands Ukraine, the Ukrainian subsidiary of SABMiller plc, in partnership with Georgia’s T&D (Trade & Development), has shipped the first batch of Sarmat and Zhygulivske beer brands to the Georgian market in the end of May, 2011.

Currently, the products of Miller Brands Ukraine are sold in 70% (more than 2,000) of all trade outlets in Tbilisi, the capital of Georgia. The brands are also represented in 9 of the largest regions of Georgia, which is 40% (1,800) of all trade outlets. In the near future, the partners plan to expand market representation of Sarmat and Zhygulivske by increasing volumes of supplies to the districts.

The products of the Donetsk brewery acquired by SABMiller plc in 2008 were represented in Georgia before. Those supplies, however, were irregular, the Ukrainian brewer said.

"The beer market in Georgia is now actively growing; it's on the fast track. Its potential allows us to count on a certain product niche that our brands can occupy," says Yuriy Usharov, Sales Director, Miller Brands Ukraine.

22 June, 2011