Romania: Bergenbier starts to produce Czech Staropramen in Romania

Romanian beer producer Bergenbier has started producing and selling the Czech beer brand Staropramen in Romania, Romania Business Insider reported on July, 19.

Bergenbier’s factory in Ploiesti will produce the Prague beer under the license from Pivovary Staropramen. Around 300 million Staropramen beers were consumed in the world in 2010, with the world consumption 30 percent higher than in the Czech Republic.

The beer will be distributed in the HoReCa network, traditional stores and Romania supermarkets and hypermarkets.

Bergenbier, active since 1994, currently runs a production unit in Ploiesti and employs 600 people. Its products portfolio includes local brands Bergenbier and Noroc, as well as Stella Artois, Beck’s and Löwenbräu.

Bergenbier is owned by CVC Capital Partners, which also holds the company that produces the Staropramen beer in the Czech Republic.

22 July, 2011