Article published on March 14, 2002

The recent creation of a new alliance among three breweries from Denmark , Norway and Sweden has generated many comments and analyses. A common idea of these observations is, that in case the new Scandinavian alliance activates successfully, it has real chances to become the main rival of Carlsberg breweries from Denmark. According to the same comments , the Scandinavian alliance could obtain considerable revenues and could pretend to a part of a market share presently appertaining to Danish Carlsberg.

20 March, 2002