Fiji: Foster’s introduces Taki beer for younger generation

Foster’s introduced on October, 6 a new beer - Taki which is targeted at Fiji’s younger generation, Fijjivillage.com reports.

Director Pacific Operations at Fosters Group, Anthony Scanlan said the new drink is especially aimed at those between the age of 18-25 years.

This is the third beer range in the market and follows Fiji Bitter and Fiji Gold.

He said they have incorporated the Fijian love of beer with the change in the market, adding while there are already a variety of alcohol products in the market, Fosters is confident Taki will be a hit.

Taki has a five percent alcohol content, it is reported.

07 October, 2011