Denmark: Carlsberg is to lay off 130 staff in its Danish operation as part of a restructuring strategy, according to press reports. News-wire RB-Boersen reported yesterday that the Danish brewer plans to merge its sales and marketing operations of its various beer and soft drink brands, resulting in the loss of 130 jobs. The news-wire quotes Carlsberg Danmark’s head of sales Claus Bo Jacobsen in its report.

The new sales organisation will also absorb customer services and tele-sales, a move which, Jacobsen told RB-Boersen, is designed to “meet the wishes of our retail and restaurant customers for a more simple and flexible business procedure.” The changes will take effect from 1 February.

Carlsberg Danmark currently employs around 2,800 staff.

06 January, 2004