Brazil: SABMiller to launch Pilsner Urquell, expand market for Miller Genuine Draft

World’s second-largest brewer SABMiller plc is launching the iconic Czech beer Pilsner Urquell in the southern regions of Brazil early next year, Economia reported on December, 12.

Pilsner Urquell is the second of SABMiller’s brands introduced in Brazil this year, after the launch of Miller Genuine Draft in January 2011.

Miller Genuine Draft, available in the state of Rio Grande do Sul since the beginning of this year, Santa Catarina in October and will be officially introduced to São Paulo consumers at a party on December, 17, it is reported.

14 December, 2011