Italy: SABMiller’s Birra Peroni gets a new CEO

Roberto Jarrín, 46, is the new Chief Executive Officer of Birra Peroni, the Italian company belonging to multinational SABMiller Group, the latter announced on January, 31.

Jarrín, born in Brazil and raised in Ecuador, joins Birra Peroni after having had important working experiences in the U.S., Mexico, Guatemala, Perù and Venezuela.

Jarrín joined the SABMiller Group as Vice-President of Marketing for the Ecuadorian Cerveceria Nacional in 2007, and in 2009, he became Managing Director and President of Cerveceria Nacional CN S.A.

At his new job, Roberto Jarrín will have the ambitious task of leading Birra Peroni through a particularly delicate economic juncture. “We’re well aware of the fact that today’s market conditions and generalised contraction of consumption will have an impact on the beer industry as well,” said Roberto Jarrín, CEO of Birra Peroni. “Our commitment shall be towards maintaining high levels of competitiveness, adding value to our brands, consolidating our business policies and continuing to offer our consumers a product of quality and excellence that reflects our success in Italy, as well as abroad. Nastro Azzurro today is exported to more than 55 countries, and has become a real symbol of the excellence of the Italian food industry.”

Peroni’s annual production exceeds 4.7 million hectolitres, of which more than one million are exported for a total of 500 million Euros in sales.

01 February, 2012