Poland: AB InBev to open Belgian Beer Cafй franchise before Euro 2012 soccer championship
The world's largest brewer, AB InBev, which owns brands including Budweiser, Stella Artois and Beck's, plans to open its Belgian Beer Cafe franchise in Poland before the start of the Euro 2012 soccer championship, Warsaw Business Journal reported on February, 6.
"We want to open a small network of 6-10 locations, in order to keep our project unique," Magda Gabryelska, who is responsible for setting up the network, is quoted as saying.
Apart from beer, of which there will be 25-45 different types, Belgian Beer Cafe will serve Belgian chocolate and cuisine.
Other beer companies are also beginning to expand before Euro 2012. Warka already has 94 locations and wants to expand its network before the tournament, while Carlsberg, an official sponsor of the championship, is inviting bars and pubs to cooperate with it in its expansion plans.
Anheuser-Busch InBev is headquartered in Leuven, Belgium.
08 February, 2012
