Romania: URBB increases beer sales, market share in 2012

Romanian brewer United Romanian Breweries Bereprod (URBB) reports a 6% sales volume growth in 2011 on the year before, Romania Business Insider communicated on February, 9.

Volume growth resulted in an 8 percent increase in turnover compared to the previous year. The company sold more Skol and Tuborg beer, but its sales of Carlsberg stagnated. Beer sold at a 7 percent higher volume in 2011, the company said.

“At the beginning of 2011 we estimated a 10 percent growth in sales, even in the case of a difficult year, with challenges on all our markets. We knew that setting up optimistic objectives helps evolving in the right direction and we start 2012 on an upwards trend,” said Hezy Ovadia, president of URBB.

URBB’s market share of the beer sector went up by 11 percent last year, when beer sales covered more than 83 percent in the company’s sales volumes. Skol and Tuborg beer brands scored the biggest increases. Exports made 3 percent of the company’s total beer sales.

The company plans to invest EUR 4 million this year in its distribution system and bottling lines IT system.

10 February, 2012