USA: MillerCoors rebrands MGD 64 as Miller64

MillerCoors, a joint venture between SABMiller and Molson Coors Brewing, has re-launched MGD 64 with bold new logo and smoky silver and red labels as Miller64 in cans and bottles at bars, restaurants and grocery stores across the US, The Drinks Business Review reported on March, 16.

The rebranded beer will still have 64 calories, 2.4g of carbohydrates per 12oz and the same crisp, light taste as before, claims the company.

Miller64 marketing manager Rita Patel said Miller64 is the perfect light-beer choice for today's consumers who are always on-the-go but strive to balance their responsibilities and social life.

MillerCoors operates eight major breweries in the US, as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing at Coors Field in Denver.

16 March, 2012