USA: Anheuser-Busch to launch Shock Top Lemon Shandy

Anheuser-Busch InBev is set to launch its latest seasonal beer, Shock Top Lemon Shandy, which will be available through the end of July.

The drink, which has 4.2 percent alcohol, is a wheat beer complemented by spices and natural lemonade flavor.

The introduction of Lemon Shandy marks the first seasonal rollout for the Shock Top brand this year. Last year, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Year-round offering Shock Top Wheat IPA was introduced in February. As the Shock Top family expanded, its sales grew more than 142 percent last year.

Anheuser-Busch InBev, the world’s largest brewer, had revenue of $39.05 bln in 2011.

21 March, 2012