Kenya: East African Breweries launches new beer brand targeting female consumers

East African Breweries (EABL), a subsidiary of Diageo, has launched a new brand of beer, Snapp, into the Kenyan market, DBR reported on April, 4.

Snapp is an apple-flavored alcoholic drink targeted at female consumers. The new brand was first launched in Kenya with the possibility of being launched in other markets.

EABL Kenya marketing director Caroline Ndung'u said Snapp is made with natural fruit flavors.

EABL chief executive Seni Adetu said the brand comes at the right time as it will boost the company's portfolio as a direct response to the current need to offer female consumers a greater choice in the market.

Snapp will be available at a suggested retail price of KES120 ($1.45). EABL plans to invest KES3.9 bln ($0.04 bln) for a new canning plant in the country to boost the uptake of its products.

05 April, 2012