The Czech Republic: Plzeňský Prazdroj launching new Gambrinus tap beer and two beer-based drinks

Plzeňský Prazdroj is introducing a Gambrinus tap beer with a fuller taste and the name Gambrinus Original 10°, 4-traders.com reported on April, 6.

The company is also launching two new mixed beer-based drinks with a low 2.1 percent alcohol content: Gambrinus Sharp Lemon and Gambrinus Lime & Elderberry. These are intended mainly for consumers who are looking for the best refreshment. The Gambrinus brand is thus responding to Czech consumers, who are increasingly calling for a greater variety, and to the developing preferences of Czech beer drinkers.

The flavour preferences of Czech consumers are developing. Gambrinus, the beer that for many years has been the main representative of the typical Czech beer, is also responding to the change in trends. "The Czech beer market is much more dynamic than ever before. Consumers expect to be offered innovations and a diverse choice. Gambrinus addresses millions of people and listens carefully to what they wish for. That´s why we are introducing Gambrinus Original 10°, with a fuller taste, and mixed beverages with lower alcohol content that pleasantly combine the taste of Gambrinus tap beer and natural fruit juice," says Doug Brodman, Plzeňský Prazdroj's CEO.

Gambrinus Original 10° will be available on tap in restaurants and pubs as of May 2012. It will also be distributed in all the popular packaging types, including 0.5-litre returnable bottles, PET bottles and cans in all shops across the Czech Republic.

Since the beginning of April, Gambrinus Sharp Lemon and Gambrinus Lime & Elderberry (mixed beer-based drinks with lower alcohol content) have been available in shops. They are produced by mixing Gambrinus tap beer with natural fruit juices. Both mixed beer drinks are now available in 0.5-litre cans in shops across the country. Starting in May, 0.5-litre returnable bottles will be introduced, intended namely for bars, pubs and restaurants.

11 April, 2012