UK: Grupo Modelo offers Corona Extra in bigger bottle

Grupo Modelo has launched a bigger-sized bottle for its Corona Extra beer brand, to take advantage of what the company believes is a trend for sharing drinks, British media reported on May, 10.

The 71cl Corona Extra is more than twice the size of the regular 33cl Corona Extra bottle and was launched on 1 May. Grupo Modelo said the the launch was in response to Neilsen data that showed sharing bottles outperformed general lager sales by 9% in the off-trade.

The 4.5% abv beer has an SRP of GBP2.79 (US$4.51) and is distributed in the UK and Ireland by Molson Coors Brewing Company.

Molson Coors secured a UK distribution deal with Grupo Modelo in October 2010.

11 May, 2012