Croatia: Carlsberg releases new beer for the Dalmatian market

Carlsberg Croatia has released a new beer brand for the Dalmatian market, named after a word that has a strong meaning in the region, website Tportal reported on July, 25.

The new beer called "Hajducko", is available on the market in Dalmatia and is brewed according to a special recipe, which features a full beer aroma with a subtle bitterness and exceptional freshness.

Carlsberg plans to exploit the term "Hajduk", which has a strong meaning in the region and most commonly refers to outlaws or freedom fighters and is traditionally associated with values such as courage, strength and a spirit of togetherness and love for your own region. Dalmatia's most famous football club is also called Hajduk Split.

27 July, 2012