Japan: Asahi’s beer sales drop 2% in January - July

Asahi Breweries, Japan’s largest beer maker, reported a 2% decline in domestic beer shipments in January – July 2012. Sales in July alone fell 12%.

During the first seven months of this year, Asahi’s sales of ordinary beer increased by 1%, however, those of low-malt happoshu beer and new genre malt-based beer dropped by 11% and 5% respectively.

Asahi’s Super Dry brand was the only one to see an increase in demand in January – July: plus 0.5% as compared to the same period last year.

10 August, 2012