USA, CA: Stone Brewing Co. launches Stone Enjoy By 09.21.12 IPA

Stone Brewing Co. is releasing Stone Enjoy By 09.21.12 IPA in Chicago, New Jersey and Southern California, beerpulse.com reported on August, 20.

This double IPA is brewed using 11 different varieties of hops.

“At Stone we take freshness seriously, so much so that we laser-etch the Enjoy By date on each bottle,” Greg Koch, Stone Brewing Co. CEO and co-founder stated. “However, Stone Enjoy By IPA is a project that takes freshness to an entirely new level.”

The “Enjoy By” date printed on each bottle is reflective of a 35-day package-to-drink cycle, meaning to fully maximize the beer’s hop glory, it must be consumed before or by the end of the 35-day cycle. And Stone is making sure it will be; on September 22, if any beer remains on the shelf it will be immediately removed.

Stone Brewing Co. was founded in 1996 by Steve Wagner and Greg Koch in North County San Diego. It is the 11th largest craft brewery in the United States. The brewery recently announced more than $50 mln in expansion plans that includes Stone Packaging Hall, Stone World Bistro & Gardens – Liberty Station, and the future Stone Hotel among other lofty ventures.

24 August, 2012