The Czech Republic: Plzensky Prazdroj announces higher beer prices as from October

The new price list of Plzensky Prazdroj, effective October 1, 2012, reflects the higher input cost from raw materials and energy. This change affects selected brands and packs across the portfolio, mainly bottled beer. The new prices will reflect an average 3% increase in consumer prices, roughly in line with inflation, SABMiller’s Czech subsidiary announced on August, 31.

“Constantly growing input costs are reflected in our new price list to customers. Adjustments relate mainly to bottled beer where the price was changed only slightly over the last couple of years. The Czech beer market is changing, with the downward trend in beer consumption in pubs, which are typical of the Czech beer culture and make it unique. We want to support the on-trade segment, which employs a big number of people and contributes to the whole Czech economic development. So I hope customers will welcome the fact that we are keeping Gambrinus and Radegast in their most popular keg sizes at the same price,” said Doug Brodman, Plzensky Prazdroj’s Chief Executive Officer.

With total sales of over 9.9 million hectoliters in the calendar year 2011 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj, a.s. is a major beer producer in the region and the largest exporter of Czech beer.

Plzeňský Prazdroj, a.s. is a member of the SABMiller plc group. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.

05 September, 2012