Japan: Asahi’s total beer sales down 3% in the first nine months of this year

Japan’s Asahi Breweries said earlier this week that it’s total beer sales dropped by 3% in January-September this year - to 119.839 mln cases versus 123.603 mln in the same period in 2011.

All beer categories – conventional, low-malt happoshu, and third-genre beer – saw a decline in demand over the reporting period, with sales of happoshu declining most (-9.6%).

Only Style Free of Asahi’s brands enjoyed a 1% increase in January-September sales, the company said.

12 October, 2012