Argentina: Quilmes beer ranked Argentina’s fourth-largest brand by value in 2012

Quilmes beer brewed by Cervecería y Maltería Quilmes has been ranked Argentina’s fourth-largest brand by value in a report by Millward Brown Optimor.

In 2012, Quilmes’ brand value is estimated to have reached US$334 million.

Cervecería y Maltería Quilmes is the top brewer in Argentina and part of the Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands.

Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina.

The company has 4,850 employees and operates five plants and eight distribution centres. The brand is active in promoting social initiatives such as “Vivamos Responsablemente,” focused on promoting responsible drinking and the “Futuro Posible” campaign which provides student scholarships and donations to hospitals and educational institutions.

31 October, 2012