World: Heineken to position Sol beer as a premium global brand alongside its namesake beer

Dutch brewer Heineken sees great international potential in Mexican beer Sol, the CEO was quoted as saying by Dutch daily newspaper Het Financieele Dagblad earlier this week.

The company plans to position Sol as a premium global brand alongside Heineken, on which it is spending 60 million euros in the coming weeks in a campaign linked to the new James Bond movie.

02 November, 2012