Brazil: Skol beer brand value up 17% this year

Skol, Brazil’s most popular beer, is the most valuable brand of within the segment and the fifth most valuable brand in Brazil, a report by Interbrand revealed last week.

This year AmBev-owned Skol is valued at R$8.497 bln, having increased by 17% versus 2011.

Earlier this year, the US research firm Millward Brown named Skol as the fifth most valuable brand in Latin America, both in the beer and global brands categories.

12 December, 2012