USA: AB InBev launches Beck's Sapphire in the USA

AB InBev has launched an extension of it Beck's German lager brand in the US, Beck's Sapphire, beerpulse.com reported on January, 2.

“Beck’s Sapphire continues and builds the great brewing tradition of the Beck’s brand,” said Paul Chibe, vice president, U.S. marketing, Anheuser-Busch.

Beck’s Sapphire is brewed with German Saphir aroma hops, which are traditionally used as a finishing or conditioning hop. It will be available at high-end clubs, bars and restaurants. It will also be available in grocery and liquor accounts nationwide in 12-oz black glass bottles in six- and 12-packs. Beck’s spent over two years developing a truly unique black glass bottle for Beck’s Sapphire.

The brand launch will be sustained with a multi-faceted national advertising campaign throughout 2013.

04 January, 2013