Canada: Tsingtao, brewed in China and exported to more than 40 countries world-wide boasts that it contains 50 % Canadian barley, Adrian Meanser, CWB president and CEO said on March 11 in the Presentation to the House of Commons Standing Committee on Agriculture & Agri-food. “The strong commercial relationship that we have developed with China is a key asset for the CWB as we move forward in our efforts to maximize farmer returns. China's booming economy may have negative affects on ocean freight rates, but this growth also presents numerous opportunities for Canadian wheat and barley because individuals have higher disposable incomes than ever before, enabling them to purchase more beer and grain-based food products,” Adrian Meanser said.

Speaking about CWB recent successes the company’s CEO added: “On the malting barley front, we have been successful in getting buyers to switch from Harrington to AC Metcalfe and CDC Copeland, two varieties with even better agronomic characteristics.”

12 March, 2004