Canada: Molson Inc. announced on March 15 the appointment of Kevin T. Boyce to the position of President and Chief Operating Officer, North America. Mr. Boyce takes on a newly created position, as Molson moves towards a consolidated and coordinated focus in Canada and in the United States.

In the COO role, Kevin Boyce will have complete P&L responsibility for Molson Canada and Molson U.S.A. and he will tap into his extensive marketing experience in the North American consumer products industry as well as his leadership and successful track record in driving organizations to achieve superior growth. In past executive positions, Mr. Boyce delivered top and bottom line financial performance while also attaining operational excellence and high employee satisfaction and commitment during his 18 years with Unilever.

"The COO position was my entry point into Molson and it provided me with the focus and involvement required to deliver market share growth in Canada. Kevin's extensive experience in Canada, as well as his senior executive positions in the U.S. Italy and the U.K., all with Unilever, will greatly benefit Molson and add needed management depth," explained Daniel J. O'Neill, President and CEO, Molson Inc.

Effective April 5th 2004, Kevin Boyce will be based in Toronto.

Molson Inc. is one of the world's largest brewers of quality beer with operations in Canada, Brazil and the United States. A global brewer with $3.5 billion in gross annual sales, Molson traces its roots back to 1786 making it North America's oldest beer brand. Committed to brewing excellence, Molson combines the finest natural ingredients with the highest standards of quality to produce an award-winning portfolio of beers including Molson Canadian, Molson Export, Molson Dry, Rickard's, Marca Bavaria, Kaiser and Bavaria.

16 March, 2004