UK: Molson Coors launches a third flavour in Carling Zest range

Molson Coors has launched a third flavour in its Carling Zest range, and announced that its debut flavour is to make a permanent return.

Carling Zest with a Hint of Ginger follows the Hint of Citrus and Hint of Orange limited rollouts last year, Molson Coors said on March, 11. Molson Coors said the new addition was created after research showed “strong consumer demand for ginger-flavoured beer”.

Molson Coors added that Hint of Citrus will now be available all year round. It was launched on a limited release last year and has enjoyed “strong demand from retailers and consumers alike”, the company said.

The Carling Zest range is to be supported with a GBP5.3 mln (US$7.9 mln) marketing campaign, starting next month.

Molson Coors' president & CEO Peter Swinburn said that last year the company was to increase its focus on innovations to help create more premium brands.

13 March, 2013