Japan: Asahi Breweries beer sales up 1% in the first two months of this year

Asahi Breweries, Japan’s largest beer maker, said earlier this week its January – February beer sales increased by 1% this year, though in February alone the volumes dropped by 1%.

All categories saw modest increases in volumes in the first two months of 2013. In February, however, ordinary beer sales increased by 1%, low malt happoshu beer volumes were flat and new genre malt-based beer sales declined by 6%.

The Style Free brand saw the largest increase in demand in January – February: up 9.2% as compared to the same period a year ago.

15 March, 2013