World: Japan’s Kirin Brewery expanding frozen beer innovation across the world

Kirin Brewery Co is to bring its frozen beer innovation, Ichiban Shibori Frozen Nama, to the world.

The Japanese brewer said the brand, which uses a machine to cover the beer with an ice-cold foam head, has been well received in tests in Hawaii, Shanghai and Singapore, and a global launch is lined up for this year. Markets will include New York, Los Angeles, Haiwaii, Florida, Shanghai, Hong Kong, Taiwan, South Korea, the UK and France, a Kirin spokesperson said on March, 11.

Frozen Nama is already available in Japan, where it was launched last year.

The head keeps the beer ice cold for about 30 minutes, according to reports.

Kirin is also set to expand sales of Kirin Ichiban draught to 40 international markets, including China and the US, the spokesperson said, and is targeting other parts of Asia after successes in Taiwan, South Korea and Singapore.

15 March, 2013