USA, OR: Omission IPA launched in Oregon

Omission Brewing Company announced on March, 27 it is adding Omission India Pale Ale (Omission IPA) to its gluten-free beer line-up in Oregon.

Omission Brewing is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, specially crafted to be gluten-free.

Omission IPA was launched in Oregon on April, 1.

“Omission IPA is the first authentic gluten-free IPA brewed with malted barley to hit the market,” said Joe Casey, Widmer Brothers Brewmaster. “This IPA is brewed in the traditional Northwest IPA style, yet is specially crafted to be gluten-free.”

“At Omission, we’re constantly innovating, and exploring new opportunities to share our love of craft beer with anyone of legal drinking age, including those with gluten sensitivities,” said Terry Michaelson, CEO, Craft Brew Alliance, and longtime celiac. “Part of that is experimenting with different beer styles that meet our rigorous gluten-free standards while staying true to our commitment to high-quality craft brewing. Omission IPA hits the mark, and we can’t wait to get it into the hands of our customers in Oregon this spring.”

Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., using an innovative brewing program to ensure that gluten levels in every batch measure well below the widely accepted CODEX gluten-free standard of 20 parts per million (ppm) for food and beverages. Every batch of Omission beer is tested by the brewery and by an independent lab.

Omission IPA has a suggested retail price of $9.99 per six-pack and will be available in six-packs of 12-ounce bottles at the Widmer Brothers Gasthaus Pub in Portland, Ore., and at retailers, restaurants and bars throughout the state.

Omission Brewing Company is a new brand of craft beers introduced in 2012 by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Omission produces three gluten-free craft beers: Omission Lager, Omission Pale Ale and Omission IPA.

03 April, 2013