Japan: Asahi Breweries sales decline by 3.6% in January - March

Asahi Breweries, Japan’s largest beer maker, said earlier this week its January – March beer sales fell by 3.6% to 30.466 mln cases.

Sales of ordinary beer declined by 9.3%, low malt happoshu beer volumes dropped by 2.1%, whereas new genre malt-based beer sales grew by 12.5%.

The Style Free brand was Asahi’s only brand to see an increase in demand in January – March: up 2.1% as compared to the same period in 2011. All other company brands sales shrunk.

10 April, 2013