India & UK: Heineken to start brewing Kingfisher beer for the UK market

Heineken is to start brewing Kingfisher Beer for the UK market from October, taking over from Shepherd Neame.

Heineken will also handle UK sales and distribution for the brand, Kingfisher Beer Europe said on April, 19. The deal brings to an end Kingfisher's current deal with Kent brewer Shepherd Neame.

Kingfisher CEO Damon Swarbrick said the company will continue to market Kingfisher and support its UK clients. “We are looking forward to working with Heineken to develop the significant opportunity that exists in the UK market,” Swarbrick said.

Heineken said the deal will help boost its world beer portfolio in the UK. Financial details of the new tie-up were not disclosed.

24 April, 2013