Canada, ON: Lake of Bays Brewing is partnering with the NHL Alumni Association in order to release a new line of beers

Lake of Bays Brewing is partnering with the NHL Alumni Association on a series of beers to promote and support the organization. A flagship beer is set to be released in order to launch the partnership, Canadian Beer News reported on July, 26.

The first Lake of Bays beer will be a year-round product that is expected to be debuted around the start of the 2013-14 NHL season. The yet-to-be-named beer was chosen from several pilot brews earlier this month when several members of the HNLAA visited the brewery for a tasting session and a pick-up ball hockey game.

It will be launched initially at LCBO outlets in Ontario, and on draught at select bars and restaurants in Ontario and North eastern United States, followed by an expansion to Western Canada later in the year.

31 July, 2013