USA: MillerCoors releases Strawberry Ale

MillerCoors LLC launched a second flavour in its Redd’s line: a strawberry ale, The Bussiness Journal reported on September 5.

The national launch of Redd’s Strawberry Ale follows the national release of Redd’s Apple Ale in February.

The apple version exceeded sales expectations, Chicago-based joint venture MillerCoors said in a press release.

“We’ve always seen Redd’s as a platform to give consumers new and exciting flavor options,” said Andrew Zrike, Redd’s Apple Ale brand manager. “Redd’s Strawberry Ale is a refreshing change of pace.”

Both are flavored ales with “low malt and bitterness cues,” MillerCoors said. The strawberry version has an apple finish.

Redd’s Strawberry Ale is available in six-packs of 12-ounce bottles, 12-packs of 12-ounce bottles and four-packs of 16-ounce cans. It’s 5 percent alcohol by volume.

06 September, 2013