South Korea: Oriental Brewery to launch its first ale by the end of the year

Oriental Brewery, South Korea’s largest beer maker, announced plans to launch its first ale, Yonhap News reported on September 23.

The company intends to introduce its new product in the lager-dominated market already by the end of this year.

The nation’s second-largest brewer, Hite Jinro, was Korea’s first large brewer to launch an ale, called Queen’s Ale, on September 5, after three years of research and cooperation with the Danish research institute Alectia.

“The ale we plan to launch will be different from our rival Hite Jinro’s,” an Oriental Brewery representative is quoted as saying. “To be ahead of the ale market, we will launch a product with a special taste.”

25 September, 2013