Canada, BC and USA, WA: Central City intends to build its brand on the US market

Central City Brewers and Great Artisan Beverage Company have announced a new partnership that will see select Central City beers distributed in four new states in the US, CBN reported on October 9.

Set to be available under the brand name Red Betty rather than the usual Red Racer due to a 2012 legal settlement, the beers will be distributed by Great Artisan into Washington, Oregon, Idaho and Alaska.

“We look forward to our partnership with Great Artisan Beverage Company and the opportunities it provides Central City to build our brand in the United States,” noted Tim Barnes, Central City’s VP of Marketing & Sales, in a statement.

Nick Gagliardi, President of Great Artisan Beverage Company, added that his company is “proud to partner with such high quality organization of Central City Brewers whose product quality and craftsmanship fits perfectly into the portfolio of Great Artisan Beverage. We look forward to selling and marketing these craft products throughout our geography.”

16 October, 2013