Australia: Victoria Bitter sales growth offset by decline in demand for Carlton Draught in the last six months - SABMiller

The continued resurgence of Victoria Bitter over the last six months was offset by a decline in Carlton Draught, SABMiller reported on October 17.

SABMiller said VB was up five per cent for the six months to September 30, “although this positive performance was offset by a decline in Carlton Draught”, while Crown Lager volumes grew by 10 per cent.

Peter Filipovic, director of sales at subsidiary Carlton & United Breweries (CUB), said the figures showed the rejigged Victoria Bitter and Crown Lager were resonating with drinkers, and in a tough beer market, the brewer had to keep the momentum going.

“There is no doubt that beer continues to be a very challenging category and we have invested significantly in developing strategies to grow the beer and cider categories for all of us,” he said.

“We’re committed to working with all our partners to keep raising the profile of beer and cider.”

SABMiller said Peroni Nastro Azzurro continued to grow strongly in Australia, up 25 per cent. Total domestic volumes, including discontinued brands, were down by seven per cent.

“We’re talking to our customers now about some great promotions over summer, particularly around cricket, that we reckon will have drinkers looking for Victoria Bitter and Carlton Mid in their fridges,” Filipovic said.

18 October, 2013