Peru: Backus introduces new Quinua Special Edition of Cusqueña Beer

Backus Premium Brand has introduced its Quinua Special Edition of Cusqueña Beer available for sale in Peru, Drinks Business Review reported on December 20.

Cusqueña Beer is a blend of pearl quinoa, selected malted barley, corn, hints of orange and peach, hops and natural pure water.

The new edition is packaged in 750ml bottle featuring a carved image of Machu Picchu, an important icon of its home town, Cusco.

Cusqueña Brand director Edwards Taboada said that for this new variety of Cusqueña Beer, the collaboration of the consumers has been very important.

"Because they voted, through the web page, for the main ingredient of the special edition," Taboada added.

"This was added to Backus' brew masters' experience and the final recommendations given by Gastón Acurio."

This new product is currently available in major supermarkets, convenience stores and shops nationwide starting 15 December 2013.

20 December, 2013