USA, CO & AL: New Belgium to begin distribution in Alabama

New Belgium Brewing will begin distributing beer throughout Alabama on January 27, the Fort Collins-based brewer announced on December 18, according to Northern Colorado Business Report.

Alabama will be New Belgium's 36th state of distribution. Initial offerings will include Fat Tire, Ranger IPA, Spring Blonde (seasonal), Snapshot Wheat, Shift, Trippel and the Lips of Faith series. The rollout will feature 12-ounce and 22-ounce bottles, 12-ounce cans and draft.

New Belgium will partner with four distributors: Supreme Beverage in the northern part of the state, Gulf Distributing in the southwestern area, Allstate Beverage in south central Alabama and Premium Beverage in the state's east-central portion. All are Miller-Coors distributors.

"We interviewed a lot of great wholesalers in the area and we're very excited about where we've landed," said New Belgium's Southeast Regional Sales Director, Jeff Sipes, in a press statement. "We look forward to making new friends, learning new things and contributing to Alabama's thriving beer and food scene."

20 December, 2013