USA: MillerCoors launches Miller Fortune lager nationwide

Now available nationwide, MillerCoors’ new Miller Fortune is an un-distilled, spirited golden lager with a richer, balanced taste and 6.9 percent alcohol by volume (ABV). Miller Fortune is the largest launch of a completely new brand from MillerCoors, Drinks Business Review reported on February 20.

Developed to be served in a rocks glass, Miller Fortune is brewed with specially-roasted caramel malt and cascade hops for a moderately bitter flavor with a hint of sweetness. The brand attributes communicate a sophisticated edge meant to inspire consumers to turn any occasion into something unforgettable.

"With the rise of cocktail culture, we know consumers are looking for new products and flavors," said MillerCoors CMO Andy England. "With that in mind, we developed Miller Fortune to provide consumers with a unique and deliciously balanced option to elevate their drinking experience."

Miller Fortune is available in 6- and 12-pack jet-black bottles and in 16- and 24-ounce battleship gray single-serve cans.

21 February, 2014