USA: MillerCoors to introduce voluntary nutritional labelling on its beer in US

Brewing major MillerCoors is set to introduce a new detailed voluntary nutritional labeling on its Miller64 beer in the US, Drinks Business Review reported on February 21.

The move is in response to the new guidelines by US Department of Treasury's Alcohol and Tobacco Tax and Trade Bureau about the nutritional information disclosed on labels for all brewers, vintners and hard liquor distillers.

Under the new ruling, alcohol brands can feature nutritional information such as serving size, servings per container, alcohol content by volume, calories, protein and fat per serving on their packaging.

MillerCoors brand marketing vice president Gannon Jones said that Miller64 contains 64cal and 2.4g of carbs per 12oz serving.

"Adding the new nutritional label will provide the kind of detail that will give consumers one more reason to reach for a Miller64 when they want to enjoy a beer that fits their way of life," Jones added.

Besides this, the company plans to expand the voluntary nutritional labeling in future, but will start after consumer reaction on Miller64.

26 February, 2014