Brazil: Ambev to launch Corona beer in Q2 this year

Ambev, the Brazilian arm of the world’s largest beer maker AB InBev, plans to introduce Corona beer in Brazil in the second quarter of this year, Terra Brasil reported on February 26.

The launch makes part of the company’s strategy to expand in the premium beer segment which offers a higher margin.

Joao Castro Neves, the company’s General Manager, said in a teleconference with analysts, the beer was expected to arrive in Brazil after the World Soccer Cup and to be positioned as a “super premium” product.

Last year, Ambev’s super premium beers accounted for about 7% of the company’s volume in Brazil. Its total beer sales in the country dropped by 4.3% damaged by inflation and unfavourable weather.

The company has a positive outlook for the current year, expecting that the beer industry will return to growth helped by lower prices and the FIFA World Cup.

28 February, 2014