Brazil: Beer sales increase by 12.6% in December 2013 – January 2014

Sales of beer in Brazil increased by 12.6% by volume in December 2013 – January 2014 as compared to the same period in 2012-13, with high temperatures and fixed prices contributing to the growth, Parana Online reported on March 13 citing data by Nielsen.

The same growth trend is estimated to have continued in February, but official data are yet to be released.

The FIFA World Cup, which will be held in Brazil in June-July, is expected to guarantee a further boost to the consumption of beer. As per Nielsen’s estimates, beer sales in South Africa grew by 16.5% during the FIFA World Cup held in the country in 2010.

14 March, 2014