Australia: Carlton & United Breweries say Cascade Bright Ale is its most successful draught craft release in years

Australia’s Carlton & United Breweries has revealed that Cascade Bright Ale is its most successful draught craft beer release in years, The Shout reported on March 17.

Speaking at the Cascade First Harvest Ale festivities in Tasmania, head brewer Mike Unsworth said the subdued bitterness of Bright Ale - launched six months ago - had won excellent feedback from consumers – particularly women.

“We’ve got three different types of hops in the Bright Ale, but it’s not overly bitter. What you are actually getting is some really good aromas and flavours,” he said.

Craig Maclean, CUB’s general manager of craft beer and cider, added: “Just to let everybody know just how well it’s going sales-wise, six months from launch, Bright Ale’s actually our most successful craft draught launch since Fat Yak.”

19 March, 2014