The Netherlands: SABMiller introduces Grolsch Radler

Grolsch by SABMiller is tapping into the popularity of Radler by introducing Grolsch Radler in the Dutch market, FoodBev.com reported on April 3.

Grolsch Radler is naturally brewed and contains 2% of alcohol (meant exclusively for adults above 18 years old).

"We went back to the roots of Radler, to where it all started," said Gisela Rule, marketing director at Grolsch.

04 April, 2014