Brazil: Ambev to freeze beer prices till the end of FIFA World Cup

Brazil’s beer industry giant Ambev announced on April 4 it would not be increasing the prices of its products until the FIFA World Cup ends (in mid-July).

The company’s portfolio includes such popular brands as Skol, Antarctica, Brahma, Bohemia, and Original.

The announcement came after the government raised the tax on beer and some other drinks, betting that consumption during the soccer World Cup in June and July would help shore up its finances. The tax is equal to around 1 cent an item, the government said.

09 April, 2014